The Support Tree Newsletter

A Man’s Home is his Castle – now he can be ‘Master of the Domain’

Web Innovations

Large or small, the home is a castle – but the days of saying ‘Everything the eye can see will be yours one day my son’ have long gone.

But now you can be master of your own Domain! (Domain was originally a territorial term, today having many more meanings, check it out on http://en.wikipedia.org/wiki/Domain ). On the Internet of course.

To quote Rod Beckstrom, President and Chief Executive Officer of ICANN (The Internet Corporation for Assigned Names and Numbers) “We have opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind."
This decision by ICANN, to allow for a dramatic increase in the number of top-level domain name suffixes, will present new challenges for brands in the online space.

While concerns have arisen over the potential explosion of domain names – ranging from anything from .food (dot food) to .beer, the new generic top-level domains (gTLDs) are intended for more restricted use, most commonly the so-called .brand names.

According to a member of the ICANN board, “These are likely to have limited use and may not have any second-level names or limited use of second levels for regions or distributors (so UK.brand or distributor.brand).”

“The other use is for more open names where the applicant for the name intends to offer registrations at the second level. For example dot CITY, where you could apply for name dot NAMEOFCITY or dot EXAMPLE where you could get name.EXAMPLE.”
 

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